how it all began…
F10 Creative is an eclectic, creative and cheeky tribe of hospitality kinfolk who have made Southern California our home.
In 2008, we set out to open a fun, no-fuss breakfast joint, where everything was made from scratch using locally sourced ingredients. What we didn’t know was that we had started a dining revolution in Palm Springs.
the F(10) word
The goal of the FWord is to explore innovative concepts in food, drink, hospitality, art, design, travel, lifestyle + culture. From interviews of local farmers and artists to sharing in our love of modern design and the California lifestyle, the FWord hopes to shed light on the uniqueness of Southern California.
Part of our main mission is to share the stories of creative and inspirational people working in all mediums by giving a voice to artists and their work. If you think you'd be a great fit for a profile or interview please say hi!
Over 250 people gathered at the Ritz Carlton to recognize our very own Tara Lazar for the Women Who Lead Business award from Palm Springs Life. Our innovative and risk-taking leader, Tara, shared the stage with two other inspiring leaders from the non-profit and education sectors, Leticia De Lara, and Martha Garcia while Suzanne Somers took to the stage as the keynote speaker for the evening.