Maya Kalabic has been our go-to multimedia specialist since about 2012. She has been instrumental in helping us define the look and feel of Cheeky’s, Alcazar, Mr. Lyons, Birba and its beloved heart logo, along with our more recent concept, High/Low which is a beachside eatery in Oceanside, California with a casual and hip, farm to table vibe. It would be nearly impossible to visit an F10 establishment without seeing something Maya has helped us create.
Read MoreFoundation 10 is a family of entrepreneurs, makers, artists, musicians, creatives, and food lovers from around the globe, each with a unique story of who they are and how they came to be a part of our team. Felix Tipper is the General Manager of Birba and Cheeky’s or “The Compound,” as we lovingly call it. Felix landed in LA at the age of 19 where he worked as an actor, casting director, and as the VP of a talent agency.
Read MoreAmerican Express Business Class has launched a new series of interviews that take you across markets and industries for real-life lessons from real-life entrepreneurs discussing topics ranging from budgeting to strategy, leadership, and growth. Their latest episode on Growth: Extension vs. Expansion featured Tom Colicchio, founder of Crafted Hospitality, and our own Tara Lazar, restauranteur, and founder of F10 Creative.
Read MoreCoffee and its consumption has become an integral part of societal norms; whether it be the morning rituals steeped around the perfect cup of joe, or the cherished afternoon “coffee break” that keeps us sustained and energized. The culture of coffee and its flavor is unique to every country and its people. We sat down with Miriah Leclerc, CEO & Founder of Revolution Roasters, based in Oceanside, California to chat about all things coffee.
Read MoreBryanna Evaro has been a staple in the Coachella Valley music scene for quite some time. She grew up in a musical family, her father was a writer, producer, and musician, who worked primarily out of their home studio - you could say music is in her genes.
Read MoreOur little Italian eatery has become well known and loved for its variety of handmade pastas - the Tagliatelle being a personal favorite of mine. The secret behind our beloved Tagliatelle is the man who makes it, Chef Marco Saba. He was born and raised in Italy, which means his passion for quality food and his straightforward, but jovial nature is pretty much a birthright.
Read MoreOur little city is brimming with some seriously talented creators, innovators and entrepreneurs, all working on truly spectacular projects, and after coming down from the dazzling glamour of Modernism Week, Coachella and Zenyara, we wanted to sit down and chat with someone who we felt exemplified the Palm Springs lifestyle.
Read MoreMusically, I'd say we're mostly inspired by the artists we grew up listening to (classic rock, punk, jazz, etc). Lyrically, we draw from stories in pop culture, social issues, and personal experience. We share a lot of the same influences but we also have such diverse tastes and interests that I think explain our eclectic sound.
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