Posts in F/10 Meet The Family
Palm Springs Life Celebrates Women Who Lead: 2022

Over 250 people gathered at the Ritz Carlton to recognize our very own Tara Lazar for the Women Who Lead Business award from Palm Springs Life. Our innovative and risk-taking leader, Tara, shared the stage with two other inspiring leaders from the non-profit and education sectors, Leticia De Lara, and Martha Garcia while Suzanne Somers took to the stage as the keynote speaker for the evening.

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Meet Maya Kalabic, the Multimedia Designer Behind Some of F10's Most Iconic Graphics

Maya Kalabic has been our go-to multimedia specialist since about 2012. She has been instrumental in helping us define the look and feel of Cheeky’s, Alcazar, Mr. Lyons, Birba and its beloved heart logo, along with our more recent concept, High/Low which is a beachside eatery in Oceanside, California with a casual and hip, farm to table vibe. It would be nearly impossible to visit an F10 establishment without seeing something Maya has helped us create.

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Meet The Family - Interview with Felix Tipper, GM of “The Compound"

Foundation 10 is a family of entrepreneurs, makers, artists, musicians, creatives, and food lovers from around the globe, each with a unique story of who they are and how they came to be a part of our team. Felix Tipper is the General Manager of Birba and Cheeky’s or “The Compound,” as we lovingly call it. Felix landed in LA at the age of 19 where he worked as an actor, casting director, and as the VP of a talent agency.

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Extension vs. Expansion - Behind the Scenes with Tara Lazar and American Express Business Class: The Series

American Express Business Class has launched a new series of interviews that take you across markets and industries for real-life lessons from real-life entrepreneurs discussing topics ranging from budgeting to strategy, leadership, and growth. Their latest episode on Growth: Extension vs. Expansion featured Tom Colicchio, founder of Crafted Hospitality, and our own Tara Lazar, restauranteur, and founder of F10 Creative.

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Tara Lazar Joins the Palm Desert Food and Wine Dinner at the James Beard House in NYC

For the second year in a row, Palm Desert Food and Wine will be hosting a contingency of Palm Springs chefs at the Beard House. Among them will be our very own Tara Lazar, in good company with local Chef’s Andrew Copley, Andie Hubka, Kenneth Williams and Gabriel Woo. What are they cooking up you might be asking? Read on to find out more!

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Meet Chef Marco - Q&A with The Man Behind Birba's Homemade Pasta

Our little Italian eatery has become well known and loved for its variety of handmade pastas - the Tagliatelle being a personal favorite of mine. The secret behind our beloved Tagliatelle is the man who makes it, Chef Marco Saba. He was born and raised in Italy, which means his passion for quality food and his straightforward, but jovial nature is pretty much a birthright.

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